First came the Zoe app, used by millions of Britons during the pandemic to log symptoms and track the spread of the COVID-19 virus. Then came the bright yellow, circular Zoe blood glucose monitor, which the science and nutrition company’s subscribers used to track their reactions to certain foods. Membership numbers soared, and so did Zoe’s offerings, from podcasts to research on intermittent fasting to belly shots in a partnership with beloved high-street supermarket M&S.
And now they’ve launched a new whole food plant-based supplement called Daily30+.
What is Daily30+?
Made from a blend of over 30 carefully selected botanicals, Daily30+ supplement is designed to be sprinkled onto any meal to improve dietary diversity (and overall health) by adding an extra 5 grams of fiber.
One 5-gram serving of Daily30+ contains 35 types of fiber and over 7,000 beneficial phytochemicals.
Ingredients List: 1. Flaxseed, 2. Red lentil flakes, 3. Grapeseed, 4. Chia seed, 5. Sunflower seed, 6. Chicory root inulin, 7. Pumpkin seed, 8. Puffed quinoa, 9. Almond, 10. Hazelnut, 11. Walnut, 12. Red beetroot flakes, 13. Carrot flakes, 14. Nutritional yeast flakes, 15. Hemp seed, 16. White mushroom, 17. Thyme, 18. Onion, 19. Parsley, 20. Turmeric, 21. Cumin, 22. Chaga, 23. Lion’s mane, 24. Shiitake mushroom, 25. Maitake mushroom, 26. Tremella fuciformis, 27. Reishi mushroom, 28. Cordyceps sinensis, 29. Garlic, 30. Rosemary, 31. Baobab pulp, 32. Buckthorn.
- 51% increase in energy
- 55% reduction in indigestion
- Constipation reduced by 35%
- Mood (happiness) improved by 45%
- Sleep quality improved by 35%
- Hunger reduced by 21%
- Gut microbiota composition improved significantly, with an average increase in ZOE microbiota score of 5 points.
What are the benefits?
Daily30+ supplements include: Randomized controlled trialDuring a six-week study of 350 people, one group took Daily30+ and was compared to a functional control group.
During the study, participants were asked to record their mood, energy, anxiety, sleep and hunger, and blood and stool samples were also taken to analyze changes in metabolic biomarkers and the composition of their gut microbiome.
Participants reported reduced hunger, improved sleep, improved mood, improved microbiome composition, and increased energy.
Specifically, the study showed that:
Who is this supplement for?
Zoe’s Daily30+ supplement is aimed at people who struggle to meet the recommended dietary fibre intake. In the UK, the current recommendation for adults is 30g of fiber per dayHowever, on average, we only consume about 20g per day.
The idea is, to add Adding a scoop of this supplement to your diet will also increase your fiber intake.
“We know how small changes to your everyday diet can have a huge impact on your long-term health and that adding just five grams of fibre each day can reduce inflammation and risk of heart disease, lower the risk of metabolic diseases like type 2 diabetes and improve mental health,” says Dr Federica Amati, Chief Nutritionist at ZOE.
“This product was developed to encourage eating a variety of new foods in addition to, not to replace, your existing favorite foods. This supplement is convenient without sacrificing quality or taste. I especially use it to add flavor and crunch to savory meals like pasta dishes, scrambled eggs and salads. If you’re not sure how to make tasty foods like beans, whole grains and lentils taste better, this is the perfect companion.”
Where can I try it?
The product is available to buy as a monthly subscription on Zoe’s website and in selected Waitrose stores. The monthly subscription and 500g four-pack subscription are priced at £39 and £133 respectively. Zoe members can access their discounted member price by logging into their account.
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