I read a statistic earlier this week that was absolutely surprising. According to Consumer Insights Analysts, brightfield group, 1 in 10 cannabis users prefer flower with 6 to 10 percent THC content. This is very different from the 30-40 percent THC buds that seem to be everywhere in this market, but how often can you find low-potency cannabis at your local dispensary? Almost none.
The cannabis industry is driven by supply and demand. The majority of customers want something powerful, so it's no surprise that powerful products take up the majority of shelf space. Doing so would completely alienate a segment of the population from the regulated market, and those interested in cannabis and wary of high THC levels may not even try it at all.
Surprisingly, after years of going the other way, I've become exactly one of those people who look for low THC products. But more on that later.
Related: Is cannabis designed to get you high? Maybe not.
CBD is in demand, but the industry is fragmented
A while back, I interviewed a few retail buyers in California before a huge brand showcase. flower hall. When I asked them what they were looking at, CBD was definitely on the list. They understood the need for low-potency flower, edibles, and e-cigarettes in pharmacies. But producers trying to make a living have to go where the money is, pumping out as much THC as possible.
It was a similar sentiment on a recent visit emerald bay extract. The brand has made his strain-specific RSO and tablets, including his 1:1 varieties like Harlequin, popular products with medical professionals. The owner lamented that there was not enough CBD-rich flower on the market to meet his production demands, directly impacting his customers who had come to rely on his products for relief.
The appeal of low-potency weed is something I have seen and experienced firsthand.my partner is growing High CBD Strains Cannabis sales, smokable flower sales at local farmers markets. After handing out countless samples to curious passersby, it's amazing how many people come back and buy. Many of them are older consumers and are happy to have products for them.
To be fair, these sales are taking place in Wisconsin, where there is no regulated cannabis market. but, THCA flower (a.k.a. weed, which is considered federally legal marijuana) is readily available, and there's no doubt that people are sourcing legal bud in other states and bringing it back to their dairy farms. My partner's loyal customers say they smoke CBD because it provides the experience they're looking for: a relaxing, gentle buzz without the overt stoneiness or jitters that high-THC products cause. I am choosing that.
But older adults aren't the only ones benefiting from low-potency cannabis. I started taking it myself. Last year, after my lifelong battle with anxiety started to intensify, it became clear to me that THC might not be helping, even though I didn't want to believe it. The days of smoking cigarettes on and off all day, every day for years seemed to be gone. After several cannabis hits that sent me into a debilitating spiral, I realized it might be time to take a break.
I decided to try some of my partner's sour jet fuel, a CBD-rich lemon and gas-forward strain. To those who say you can't get high from CBD, I have a different opinion. Maybe it's the entourage effect of terpenes, flavonoids, and other compounds working together, but I definitely felt the following: something. I didn't feel panic, but a feeling of gratitude immediately washed over me.
Since then, I've come to like it too CBN, a minor cannabinoid, is often marketed for sleep.it started with space gem1:1 THC:CBN Gummies. The CBN content helped calm my nerves and prevent the paranoia that food had started giving me.That's what I discovered TruCBN Softgel containing 50mg of CBN isolate. I used to completely consume the whole plant, but I wanted to give it a try. This product has changed my life and I am now sleeping better than ever before.
Related: CBD may be legal, but people in this profession still need to refrain
A market that everyone can enjoy
THC is not suitable for everyone. That much is clear. But by ignoring the need for low-potency cannabis in the legal market, we are doing a disservice to those who could truly benefit. There is clearly a demand for CBD and other non-THC cannabinoids, whether taken for therapeutic purposes or for a cool, mild high.
We're supposed to be an industry for the people, but by catering to customers who only care about THC, all we're doing is alienating patients and their interest in cannabis. We understand that this is a complex issue, made even more difficult by the fact that the carriers want the money. But wouldn't attracting more consumers ultimately lead to better outcomes?
