Estimated duration: 3-4 minutes
AMERICAN FORK — Nick Greer said he never wanted to work in food, consumer goods, or online retailing, but he loves everything about his current job.
“It’s like ‘Charlie and the Chocolate Factory’ here. It’s a lot of fun,” he said.
As the co-founder of Built Bar, Greer said he has snack days and enjoys seeing the excitement when people try new flavors.
Built’s protein bars are nothing new in Utah. You may have seen billboards, or seen the company listed as his sponsor of Brigham Young University football. Now, the American Fork-based company is expanding.
Bild recently announced that the bar will be available in Walmart stores across the US, and the company is looking to expand to other regional and national chains. Three flavors (Double Chocolate, Cookies and Cream, and Coconut Puff) are available at his 3,700 Walmart stores, according to the company’s press release.
Build was born when Greer and a friend of his purchased a recipe from a family that used to sell bars to acquaintances, including Greer’s co-founder. The recipe was originally designed for future Olympians, and Greer said he modified the recipe and then built on it, adding different flavors.
Greer hopes the company’s bars will change the paradigm that they have to be healthy or delicious. We love Bild,” he said. “We just want to change people’s minds about what health really tastes like.”
He also works to ensure that products for every taste are available. The company has produced over 135 flavors so far and he is constantly testing what people like. People are so passionate about their favorite flavors, Greer said, that some rivalries have formed online, especially since the company offers flavors temporarily.
“I didn’t know people could go crazy for a healthy candy bar. It’s a novel idea,” he said.
Greer said Built wants to be a part of getting people excited about their health, and doing it for others is what he enjoys most about his business. rice field.
He said they started the company in a 700-square-foot facility in Springville and soon moved into an old Walmart building in American Fork. Prior to the machine, 80,000 bars were produced by hand each day and sold primarily online from the facility.
“Really, what we’re doing is disrupting that candy bar industry. have defined.
He wants everyone to have the opportunity to make intentional health choices, and by the time he’s working with every vendor possible, he wants to bring built-ins to more people. . He said Snak’s target audience is everyone.
Greer said it’s worth noting the large customer base the company has acquired over the past four years.
“We are so grateful to our loyal and growing group of brand fans for helping us reach and exceed our goals so far,” he said. .
He said he hopes the built will show up where customers expect it to be. Walmart is just the beginning of increased availability at his chain of grocery stores and convenience stores nationwide.
“Over the last few years, we have seen an increase in consumer interest in overall health and self-care. It’s both, and Walmart is a great partner to help us bring that to the masses,” Greer said.
