Every year, McKinsey releases a report on the condition of the sports goods industry. This year’s report reveals significant changes. For individuals engaged in physical activity, exercise has evolved from mere entertainment to a critical component of personal identity. Still, the share of inactive adults jumped from 26% in 2010 to 31% in 2022. This trend could withstand in the next few years, with the World Health Organization predicting it will reach 35% by 2030.
The positive is, “The good news is that sports goods companies have an opportunity to take targeted behavior,” wrote McKinsey senior partners, Becca Coggins, Gemma Dauria and co-authors. “They can try to remove barriers to physical activity for more sedentary segments, such as product innovation, marketing campaigns to raise awareness, and strengthening youth engagement.” In celebration of International Sports Day for Development and Peace (IDSDP), we explore a 57-page report and these insights into how the sports and track and field industries impact different communities.
Sports Goods 2025—A New Balance-Like Action: Turning Uncertainty into Opportunities
CEO as an elite athlete: What business leaders can learn from modern sports
Sport business and the quest for inclusion for women
Long-term: What Leaders Can Learn from Olympic Gold Medalists
Author’s story: It’s time to play young people’s sports again
Sporting goods industry’s inflation and margin pressure response
