BENGALURU: Ayurveda Experience (TAE), a direct-to-consumer (D2C) startup focused on Ayurvedic products, on Friday raised $27 million in a Series C funding round led by Singapore-based Jungle Ventures It was announced that. last month, mint We first reported that the company was considering securing additional funding.
SIDBI Ventures, Anicut Capital and Sharp Ventures, part of the Mariwala Family Office, also participated in the round.
According to a company statement, TAE plans to use the funds to increase its presence in existing markets, increase customer engagement on the platform, enhance product research and development, and expand new distribution channels. It is said that
Rishabh Chopra, founder and CEO of TAE, said in a statement: “We are looking to optimize our business fundamentals to build a strong and sustainable business over the long term. We are focusing on it.”
TAE has raised a total of $41 million to date in its latest round, according to the release. The company’s early investors include Fireside Ventures and Riverwalk Holdings.
TAE was founded in 2010 and has operations in North America, Europe, Canada, Australia and India. He offers a variety of Ayurvedic products through his four proprietary lines: iYURA, Ajara, A Modernica Naturalist, and Ayuttva. These products are manufactured, sold and distributed through its platform along with various services such as consulting, content, webinars and Ayurvedic courses.
The company has global sales presence in 20 countries, including India, and claims that over 97% of its sales come directly from its app and website.
“As India continues to assert itself on the global stage, there is a unique opportunity for Indian entrepreneurs to build global brands with a distinctly Indian flavor.Achieving great scale with minimal resources The outstanding achievements of the TAE team are truly commendable,” said Arpit Berri. Partner at Jungle Ventures.
Jungle Ventures focuses on early-to-growth stage investments and has operations in India and Southeast Asia. Portfolio companies include Moglix, Livspace, Builder.ai, and Atomberg.
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