Consumers of Prüvit supplements may have been misled by the label “Who is affected?”
Did you buy Do you think Prüvit Keto Dietary Supplements contain all-natural flavors? Consumers claim they were misled.
Consumers are increasingly demanding to know exactly what is in the nutritional supplements they purchase. For many, the key to the purchase is that it contains only natural ingredients. Whether or not they follow a ketogenic (keto) diet, consumers may have reached for Prüvit Keto Supplements because it was labeled “No Artificial Flavors.”
When tested, the supplement was found to contain synthetic malic acid, which is derived from petrochemicals. Although the use of these chemicals is legal, truth in advertising is required by law.
Are you qualified?
If you purchased the Prüvit KETO/OS NAT supplement, you may be eligible to participate in a class action lawsuit and receive damages.
For more information, please fill out the form on this page.
Label regulations
The U.S. government has precise rules for how food (and cosmetic) packages should be labeled. Consumers trust manufacturers to adhere to these regulations and are willing to pay a premium for so-called “clean label” food attributes.
a consumer survey showed that label wording makes a purchase more attractive. Approximately 60% to 70% of respondents said they would be willing to pay more for clean-label foods that:
- “No artificial ingredients” (69%)
- “No preservatives” (67%)
- “All natural” (66%)
of Food, drug and cosmetics law (FDCA) requires food labels to accurately describe the nature of the product and its characteristic flavor. Natural flavors are defined as those derived from fruits and vegetables.
If the flavoring ingredients are not all natural, the law requires that the front label of the product state that the product is “artificial flavored.''
misleading label
The lawsuit alleges that Pluvit packages were incorrectly labeled, promising one thing and delivering another. The product in question is sold as Prüvit KETO//OS NAT® (both paid and caffeine-free versions):
- maui punch
- Bear gummy
- heart tart
- blueberry acai
- hibiscus lemonade
- berry blue
The front label of the box and the individually wrapped items inside all say “No Artificial Flavors.'' On the back of the package, malic acid is listed as one of the ingredients.
malic acid
According to the complaint, malic acid may indeed be a natural substance, but it is rarely used in mass-produced foods because it is expensive. Independent testing has determined that the malic acid used in Pluvit products is made with DL malic acid, a synthetic substance derived from benzene or butane, components of gasoline and lighter fluid, respectively. Although it is not illegal to use this ingredient, the law requires that labels be accurate so that consumers can make informed decisions.
Both synthetic and natural acids provide a pleasant sour taste. Natural malic acid was first discovered in unripe apples. The name Maric means apple in Latin. malamaccording to sciencedirect.com. It also occurs naturally in vegetables such as grapes, watermelon, cherries, carrots and broccoli.
keto diet
Prüvit supplements containing DL malic acid are sold as keto supplements. Various forms of diet rely on high-fat, low-carbohydrate foods that deprive the body of glucose, the main energy source for cells. Stored fat produces an alternative fuel called ketones.
Some form of dietary therapy was used in the 19th century.th In the 1920s, it was used successfully to control diabetes and in the 1920s to treat epilepsy in children. According to , it may also be effective in some cases of cancer, polycystic ovarian syndrome, and Alzheimer's disease. TH Chan Harvard School of Public Health.
The keto diet is now also a weight loss strategy, and differs from similar diets such as the Paleo, South Beach, and Dukan diets by emphasizing higher fat content.
According to Harvard University, this diet is controversial in that it relies on saturated fat and can negatively impact cholesterol, but it can be modified to include foods low in saturated fat. That's what it means.
But in the short term, it and many products sold as ketogenic are moneymakers because it causes weight loss. According to 2018, the global ketogenic market was valued at $9.7 billion. Alliance sales and marketing.
Pruvit sells KETO//OS® as an exogenous ketone body, allowing people to experience the benefits of ketosis without following a restrictive ketogenic or low-carbohydrate diet that is very difficult to adhere to. It will be.
Along with an emphasis on proper diet, exercise and healthy habits, natural ingredients are good for you and good for retailers.
Participate in the investigation of the Plubit lawsuit
You might think that Prüvit KETO//OS NAT® is free of artificial flavors, as stated on the label.
Testing revealed that one of the listed ingredients, malic acid, was not natural, but rather a synthetic fragrance derived from a petrochemical called DL malic acid.
If you purchase Pullbit KETO//OS NAT® You may be eligible to participate in a litigation investigation.
To see if you qualify for a free case evaluation, please fill out the form on this page.
