As fitness apps and gadgets grow in popularity, Tata Consultancy Services develops apps to tackle mental health issues. This is the first time TCS has built a platform for general users. The tech company is in talks with hospitals, insurance companies and large corporations about deploying the app.
The purpose of the mental health companion app is to use a gamified approach to reduce the severity of user anxiety and stress in the early stages. The app is currently undergoing clinical validation in partnership with top hospitals in India. At the same time, TCS is beta testing the application internally with his 900 employees to test the usability of the application. The company will then reach out to hospitals, insurance companies and partner organizations interested in improving employee health for proof-of-concept studies and subsequent monetization.
According to Rajiv Thanawala, innovation evangelist and senior consultant at TCS, the app uses a gamified approach to digitize existing clinical evidence to reduce anxiety and stress and create the right mental health interventions. The purpose is that. “There are over 300 mental health apps on the market. Interventions include games such as laughing as drooping flowers come to life and blowing clouds away to relieve stress. According to Thanawala, the app collects information to assess users’ mental state on a daily basis and recommend games, habits and routines to reduce stress and anxiety. If digital interventions do not yield results, the app encourages users to seek clinical assistance.
According to Thanawala, the app has attracted interest from many partners, especially in the medical sciences. The app allows clinicians to monitor patients outside of hospitals and insurance companies, embedding the application to reduce customer stress and anxiety and reduce the likelihood of seeking clinical help.
Vivek Balaraman, chief scientist at Tata Consultancy Services, said the app is part of TCS’ division that applies quantitative social science to business applications. “This research falls within a field of research called Behavioral Business and Social Sciences, which began a decade ago. did.”
