St. Elizabeth Healthcare announces a Name, Image, and Likeness (NIL) partnership with Kentucky women’s basketball star Maddie Scherr to support St. Elizabeth Sports Medicine Services and the ACL Injury Prevention Program.
“We work with student-athletes on and off the field and court,” said Matt Hollenkamp, vice president of marketing and public relations for St. Elizabeth Healthcare. Yes, and someone we’ve loved throughout our high school and college careers at Lyle.”
Maddy Shah
This partnership is an extension of St. Elizabeth Health Care’s current efforts to support student-athletes.
In 2021, the System’s Athletic Training Outreach Division provided athletic training services to support 29 high schools, 10 middle schools, Northern Kentucky University, and Thomas More College.
“I’m really looking forward to going home and playing in Kentucky,” Scherr said. “St. He said it means a lot to partner with Elizabeth because they go to great lengths to support student-athletes beyond high school. I am proud to be able to participate.”
According to Hollenkamp, the partnership between NIL and Scherr is local in nature. “The relationship we have developed with our student-athletes through our sports medicine program is special. That is why we are using NIL to launch this new program and introduce top athletes from our partner high schools and colleges who are currently at the college level. I am,” he said. he says.
Back in his home state of Kentucky after two seasons at the University of Oregon, Shah played high school basketball at Lyle High School in Union. Scherr said in 2020 he was named McDonald’s All-American, Kentucky Miss Basketball, and Kentucky Gatorade Player of the Year.
Keeping student-athletes healthy is important to the mission of St. Elizabeth’s Sports Medicine Service. The system brings her network of more than 50 Athletic Her Trainers working in partnership with partner physicians and rehabilitation professionals to get all student-athletes back to the game safely and as quickly as possible.
“We know it’s important for athletes to keep competing on the field and court through injury prevention,” Hollenkamp says. “Student-athletes like Maddy are role models to convey and reinforce this message of injury prevention. I have.”
Specifically, the ACL Injury Prevention Program is aimed at high school and college athletes and uses stretching, plyometrics, agility drills, and athlete education to help them compete safely and reduce their risk of ACL injuries.
Scherr is St. Elizabeth’s first partner-athlete, and Hollenkamp hopes to involve more athletes.
“We look forward to continuing to grow this program and supporting even more student-athletes in 2023 and beyond.”
