Stevens Point, Wisconsin and Nashville, Tennessee., January 1, 2025 /PRNewswire/ — Sentry Insurance, one of the nation’s leading mutual insurance companies, today announced the successful completion of its acquisition of The General.®is a leading provider of non-standard auto (NSA) insurance from American Family Insurance. of $1.7 billion The deal, first announced in September, is the largest acquisition in Sentry’s 120-year history. NSA insurance is intended for drivers who have difficulty obtaining standard auto insurance.
This acquisition strengthens Sentry’s position in the NSA market by combining Dairyland’s expertise and reputation.® Brand and The General. Going forward, the company plans to adopt The General as its leading brand in the NSA market, creating a single, stronger presence within the industry.
“This is an exciting new chapter for Sentry and The General.” Pete McPartlandChairman and CEO of Sentry. “By combining Dairyland’s independent distributor network with The General’s direct-to-consumer expertise, we are uniquely positioned to offer greater flexibility and accessibility to drivers across the United States. We are excited to welcome General’s 1,300 employees to the Sentry team and look forward to what we will accomplish together.”
Today, the General’s colleagues officially join Sentry’s 5,000-person workforce. January 1, 2025. The General shall retain his office as follows: Nashville, Tennesseeensuring continuity for employees and customers during the transition.
Sentry was advised on legal matters by Sidley Austin LLP and JPMorgan served as financial advisor.
About Sentry Insurance
Sentry Insurance is part of the financially secure Mutual Insurance Group. UScurrently holds an A+ (Superior) Financial Strength Rating from AM Best. June 2024. Sentry and its subsidiaries provide property and casualty insurance, life insurance, pension and retirement programs to businesses and individuals nationwide. headquartered in Stevens Point, WisconsinSentry employs 5,000 people nationwide. For a complete list of underwriters, please visit: sentry.com.
Source Sentry Insurance
