SBI Insurance has partnered with Tonic Worldwide to announce the launch of the #BachatKaShortcut campaign. The campaign, conceived and implemented by the agency, aims to raise awareness of the tax benefits of health insurance.
Shefali Khalsa, Head of Brand, Corporate Communications and Corporate Social Responsibility (CSR) at SBI General Insurance, said today’s consumers want health insurance to provide them with the best possible care without depleting their savings. “This campaign is aimed at helping India make smarter economic and tax-saving decisions by purchasing health insurance. To ensure that the message of the campaign reaches the maximum audience, the campaign will be broadcasted not only through short videos on social media platforms, but also through other traditional media such as radio, outdoor bus ads and television. It’s also nicely woven into the platform,” he added.
Videos from this campaign showcase different scenarios of customers implementing different savings strategies to increase their savings and reduce their spending. Through this campaign, SBI General claimed that it wanted to empower people with better, more productive ideas to save money by saving taxes through health insurance. A comprehensive and adequate health insurance plan provides financial protection in the face of a medical emergency, it argued.
Unmisha Bhatt, co-founder and chief strategy officer of Tonic Worldwide, said SBI General has embodied trust when it comes to insurance. “This year’s aim was to focus on the small sacrifices we make to increase our savings, and tend to downplay big ways to save like health insurance.” It communicates the idea that there is, but there is only one shortcut you need,” Bhatt added.
