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All peloton.
Peloton is no longer a proprietary subscription service or just a bike company announced the relaunch of the brand on Tuesday This includes expanding wings into the fitness space and introducing three different membership tiers, including free.
“With this relaunch of the brand, we reflect all the vibrancy and richness that Peloton has to offer to everyone. , and moving from exclusivity to inclusiveness across all Peloton members in existence – and into the future,” said Leslie Berland, the company’s chief marketing officer.
The company said data shows that more than half of all workouts are not related to cycling, but to other forms of fitness such as yoga and meditation, walking and strength.
