All peloton.
Peloton is no longer a proprietary subscription service or just a bike company announced the relaunch of the brand on Tuesday This includes expanding wings into the fitness space and introducing three different membership tiers, including free.
“With this relaunch of the brand, we reflect all the vibrancy and richness that Peloton has to offer to everyone. , and moving from exclusivity to inclusiveness across all Peloton members in existence – and into the future,” said Leslie Berland, the company’s chief marketing officer.
The company said data shows that more than half of all workouts are not related to cycling, but to other forms of fitness such as yoga and meditation, walking and strength.
Our newest feature, Peloton Gym, will be available to all membership levels, allowing users to train at their own pace. Workouts are written out and demonstrated by instructors in supporting videos that demonstrate a series of floor-based routines.
The new branding will be launched in all Peloton markets in the US, UK, Canada, Germany and Australia.
Peloton Membership Hierarchy
The user can choose to either: Peloton device membership or app membership only.
- Peloton App Free: This free tier includes over 50 classes and a continuously updated set of rotating featured classes.
- Peloton App One: This tier costs $12.99/month or $129/year and gives members access to new live on-demand classes and thousands of classes including strength training, meditation, outdoor walking, yoga, and free classes. provides unlimited access to . Members can also take equipment-based cardio classes up to three times a month, including biking, treadmill and rowing.
- Peloton App+: This tier costs $24/month or $240/year and includes all App One services, thousands of equipment-based cardio classes, and exclusive access to classes.
Pricing for digital-only members remains unchanged until December 5, 2023.
Peloton recalls 2.2 million bikes
Peloton also announced a voluntary recall of 2.2 million exercise bikes this month after 35 reports of broken seatposts detaching from their original bikes. There were also 13 reported injuries, including wrist fractures, lacerations and bruises.
The recall was for Peloton’s original bike, model number PL-01, which was sold in the United States.the company is Offer free seat post replacement.
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