Following closure, the new company will leverage its resources and scale to establish a portfolio of world-class brands, including Anytime Fitness and Orangetheory Fitness, for global growth. $5.6 trillion global wellness economy
Boca Raton, Florida and woodbury, minnesota, February 29, 2024 /PRNewswire/ — Orangetheory Fitness, a leader in heart rate-based interval training, and Self Esteem Brands, a leading portfolio of purpose-driven health and personal care franchise brands, announce their intent to merge on an all-stock, equal-to-equal basis. did. The transaction creates a new company with one of the world’s largest footprints in fitness, health and wellness services. The new company combines a portfolio of world-class brands including Orange Theory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, and Stronger U Nutrition. $3.5 billion System-wide distribution and deployment in approximately 7,000 franchise locations across 50 countries and territories on all seven continents.
“Since founding the first Anytime Fitness Club in 2002, we have grown through the power of both small business franchising and the combination of brands that meet the ever-increasing demand for more holistic and personalized health and wellness. and has experienced rapid growth around the world.Services Chuck Runyon, co-founder of Anytime Fitness and CEO of Self-Esteem Brands. “With this combination, we will enrich even more people around the world through our franchises, communities, and the services they need on their personal health and wellness journeys now and in the future.”
The merger will give the new company significant international scale and continued investment in cutting-edge data and analytics, technology, products and services to help franchisees across all brands achieve total health and wellness. and the growing consumer demand for wellness services.
“As we begin a new chapter, Orangetheory will continue to build on our tradition of innovation and transformation,” he said. dave long, co-founder and CEO of Orangetheory Fitness. “Today, with this landmark agreement, we move one step closer to setting a new standard for what it means to be a global leader in fitness, health and wellness. We look forward to what our two companies can achieve together.” Expanding market share, unlocking future growth and pioneering a healthier tomorrow for consumers around the world. ”
Rourke Capital, a private equity firm focused on investing in franchise and multi-unit businesses, has invested in Self Esteem Brands and Orangetheory Fitness since 2014 and 2016, respectively. “The founders and leadership teams of Self Esteem Brands and Orangetheory have built great brands, each with a long history of impressive growth. We look forward to working with both teams in the future. “We are excited to build the world’s leading franchise platform in the health and medical sector with Wellness.” eric morrisChief Investment Officer of Rourke Capital.
The timing of the merger is subject to regulatory approvals and customary closing conditions.
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About Orange Theory
Orange Theory® Fitness (orange Theory.com) helps members live longer, more vibrant lives with heart rate-based group workouts that combine science, technology and expert coaching . Orangetheory workouts are backed by science and designed to boost your metabolic and cardiovascular health for more results. Workouts utilize connected technology to track performance, allowing members to view detailed results in real time and monitor progress over time. All Orange Theory workouts are led by certified coaches to help members of all fitness and ability levels succeed and continually challenge themselves. The Orangetheory franchisee, one of the fastest growing franchise companies in the world, has opened more than 1,500 studios in all 50 states of the United States and in 24 countries. Masu. For more information about Orangetheory Fitness, including worldwide franchise opportunities, please visit: https://www.orangetheory.com.
About the Self-Esteem brand
Head office location woodbury, minnesotaIn the United States, Self Estim Brands brings together the largest health and wellness franchise brands: Anytime Fitness®, Basecamp® Fitness, SUMHIIT Fitness, The Bar Method® and Waxing the City®. With a mission to improve the world’s self-esteem, the brands that make up the Self Esteem Brands family have approximately 5,500 locations on all seven continents. In addition, Self Esteem Brands’ affiliates Stronger U Nutrition, Healthy Contributions and Provision Security provide a number of direct support services to consumers and franchisees. Click here to learn more about the Self-Esteem brand. https://sebrands.com/.
About Rourke
Rourke is atlantaPrivate equity firm based in $37 billion Among the assets under management. Roark specializes in franchising and franchise-like business models in the health, wellness, fitness, restaurant, education, youth activities, consumer and business services sectors. Learn more about. www.roarkcapital.com.
SOURCE Orangetheory Fitness and Self-Esteem Brand
