Here’s a trend that never goes out of style.
Health-conscious celebrities known for their infatuation with strange skin care regimes and the latest diet elixirs are finding new fascination with anti-aging supplement NAD+.
Acronym for nicotinamide adenine dinucleotide enzyme. NAD+ plays a key role It is involved in metabolism, DNA repair, immunity, and longevity.
Jennifer Aniston is The Wall Street Journal She’s a big fan of the pricey booster, which she calls “the future.” Podcaster Joe Rogan is also a fan.
“I plan on doing NAD for the rest of my life and I’ll never get old.” Hailey Bieber In the promotional video, she can be heard receiving IV treatment alongside her friend Kendall Jenner.
“The NAD coenzyme is the central catalyst in all living organisms,” said biochemist Charles Brenner. Business Insider.
“They are the basis for converting proteins, fats and carbohydrates into energy. They are the basis for converting everything we eat into everything we do and are. They are needed for our cells to produce energy.”
NAD+ boosters are said to have rejuvenating and anti-aging properties, but because they are classified as supplements, they are not regulated and certainly not FDA approved.
Such small things have never held back stars before: Before Ozempic was prescribed to the general public, some stars reportedly paid thousands of dollars to take it off-label to add a few inches to their waists.
Now, if you do a preliminary check online, you will find that there are many sources willing to sell NAD+ supplements by mail.
Google searches for NAD are predicted to increase by 10% within the next year. Vogue Business According to reports, the demand for clinics offering NAD+ infusions is soaring, with the market size for this treatment estimated at $184 million in 2022.
“The pandemic has brought health consciousness to the forefront and made everyone think about what it means to be healthy,” Olivia Houghton, beauty, health and wellness analyst at Future Laboratory, told Vogue Business, adding that more people are now “prioritizing their long-term health.”
“You have billionaires in this industry, biohackers, brilliant scientists from top universities, but you also have athletes, beautiful people, and people who just want to look young,” Robert Fried, CEO of NAD supplement company Chromadex, told BI, adding that the supplement is effective at increasing “resilience” when you’re tired or sick.
But not all supplements are created equal. Many of the supplements and infusions on the market may not be effective at boosting NAD+ levels in the body. In fact, some experts told BI that these products are “useless.”
“Unfortunately, NAD itself is not as effective as other compounds,” Dr. Shinichiro Imai, a professor at Washington University School of Medicine in St. Louis and an NAD researcher, told the outlet. “NAD is large and it doesn’t really get into cells easily. And when you take NAD orally, your gut bacteria basically consumes it completely.”
Several skin care brands are experimenting with incorporating NAD+ into topical rejuvenating formulations, including dermatologist Dr. Sam Bunting, who calls it “the new frontier in healthy aging of skin.”
“For many years, the only way to boost collagen levels was to drink it or use topical treatments,” Isabel Greiner, founder of skincare brand Intuisse, which sells NAD+ lotions, creams, and serums, told Vogue.
“NAD+ appears to address the underlying cause by speeding up collagen production in skin cells,” she says.
But experts say topical applications aren’t necessarily more effective than IVs or supplements. Vogue reports that many factors come into play, including formulation and absorption, and that while NAD+ boosters are safe, their effectiveness still needs to be studied.
“It’s still early in the first innings,” NAD booster researcher Dr Shalendar Bhasin told BI.
