If you want to know what’s in a pumpkin spice latte, just ask Joey Roselli.
Roselli, also known on social media as Joey Wellness, has amassed more than 1 million social media followers on Instagram by analyzing the ingredients in America’s favorite foods. His most popular videos show the amount of sugar in popular products such as a jar of Nutella, Big Mac sauce, and a two-liter bottle of Coca-Cola.
Roselli’s videos begin with the phrases “let’s see” or “how much” to help viewers visualize what’s in the product. Next, read the nutrition facts and ingredients before using a measuring cup to scoop the sugar into the jar. Each video has over 20 million views and sparks a conversation in the comments section.
Roselli, who is studying nutrition at the online school Precision Nutrition, said her goal is to raise awareness about what we consume every day.
“We see so many products, from baked goods to fresh produce to non-perishables, but we tend to read the front of the label. But what’s really important is to read the back of the label,” Roselli says. says Mr.
“Knowing what’s in my food is so important. It helps me visualize and understand what I’m buying when I take this off the shelf. It helps me understand exactly what I’m putting in my food.Is this good for my health? ” he continued.
“Start thinking of food as nutrition, as gas in a tank,” Roselli says.
Provided by Joey Roselli
The measurements presented by Roselli have not been vetted by any of the brands featured in the video. Good Morning America reached out to the brands Roselli featured for comment. Some people pointed out the nutritional information, but others did not respond.
Coca-Cola said in a statement to GMA: “We focus on both product and portion selection. With over 250 low- and zero-sugar beverages available in a variety of sizes, there’s something for everyone.” ”
In the case of Skippy Peanut Butter, the brand said the proportions Roselli showed in the video were not accurate.
Roselli said he started creating content as a side hustle in late 2020.
“When TikTok started blowing up, I started making healthy recipes because I was already eating healthier food than I was in college, making my own food at home, and taking care of my own health. Because I was starting a journey,” he said.
He said he documented his experience when he decided to limit his intake of alcohol, soda, and snacks because of his battle with acne.
Roselli said he wants people to have knowledge about what’s in the food they eat so they can take full control of their health and make healthy choices. But that doesn’t mean you can’t enjoy the food, he says.
“We want you to eat fun foods, like go out for Oreo cookies, but don’t eat the whole box,” he continued.
