MaryRuth’s $1 Billion Solution To Thinning Hair And Aging Skin

What started as a passion to support people's health through liquid vitamins… 1 billion dollars A vitamin brand that consumers are passionate about. Mary Ruth was founded in 2014 as a custom liquid vitamin for the clients of Mary Ruth Guillam, a certified nutrition consultant and educator. After losing her father and her younger brother in her early years and experiencing her mother living through two brain tumors, Guiyam gave up her real estate career and put her health and I jumped into the world of wellness. Although she didn't set out to build a billion dollar brand, she set out on a mission to help people move forward through health and wellness every day, regardless of their illness or condition. That passion has now reached the point where she sells one bottle of her in 3 seconds, based on sales in January 2024.Mr. Guiyam remains her CEO and managing owner of the brand, and Few female founders of companies with multi-billion dollar valuations.

“My journey to launching the brand was circuitous, as it often is. When I was young, I experienced the untimely deaths of my brother and father, and then my mother Colleen was diagnosed with two benign brain tumors. At that point, I knew I had to do everything in my power to keep her healthy, and this larger calling to work in the health and wellness field became clearer to me. This is what drove me to become a Certified Nutritional Consultant and Health Educator, and although it took me years to do so, I ultimately left my career in real estate to work with individual clients and micro- He began teaching people how to achieve their health goals by promoting a healthy lifestyle. “Actions to achieve macro goals,'' Guiyam explained. “I started working one-on-one with clients in New York City, helping them take control of their health by managing their time. From this, I created what I call “Health Techniques for Busy People.'' It consists of 12 free actions you can take every day to support your health (and later became the basis for my book, Liquids Till Lunch). One of the behaviors I was teaching my clients was to practice liquid intake until lunch, which means only water, coffee, tea, green juice, smoothies, etc. It gave me the opportunity to come up with my first ideas. Product, Liquid Morning Multivitamin. This multivitamin was the first of many supplements and remains one of our best sellers. Here at MaryRuth's he sells vitamins and supplements, but our company is really about much more than that. It's about helping others, instilling practical tips on time management, and showing people that their health is in their own hands. Everyone knows what is best for them and we just want to support each person's entire health journey. ”

“This is exactly what I am all about and remains the foundation of our brand today: creating small tools and actions for wellness that bring people closer to their bigger dreams.Liquid Morning Multi It was in the early days of my consulting business that the idea for a vitamin came to fruition: an easy-to-take liquid multivitamin with an excellent nutrient profile and no sugar. We wanted to offer that to our customers. MaryRuth's early days as a brand prove how powerful small actions can be. Our flagship product, Raspberry Liquid Morning My first order for the multivitamin was just 90 bottles. In 2023, we sold more than 1 million bottles of that product alone,” Guiyam explained.

Currently, MaryRuth's has over 200 SKUs, with over 100 of them in the innovation pipeline. The company's Morning Raspberry Multivitamin has become the best-selling vitamin product at Whole Foods and the best-selling liquid vitamin, infant and toddler vitamin brand on Amazon, The Vitamin Shoppe, Sprouts and Kroger. Revenues have doubled in the past 24 months and are expected to continue growing at 60% year-over-year in 2024. What is the brand's secret to innovation at scale? Products are developed with a science-first approach focused on clinically researched ingredients and formulations, combining traditional vitamins and supplements with liquids, liposomes, and more. , fruit bites, and gummies. Guiyam herself still responds directly to Instagram messages and hosts monthly hearth chats via her Zoom where her customers can ask her questions in real time. Additionally, MaryRuth's has a financial assistance program for those who need help supplementing with vitamins for themselves or their families. Over 12,000 families have received their support. WeCare Support program.

Families across America love MaryRuth's for more than just our clinically-backed vitamins and friendly customer service. This brand is one of the few brands. clean label project Certified vitamins made for infants and toddlers. More than 140 products contain more than 200 industrial and environmental contaminants, including heavy metals, arsenic, lead, mercury, pesticides (including glyphosate, the active ingredient in Roundup™), and plastics (BPA, BPS, and phthalates). Tested for toxins. ‍

“The Clean Label Project seeks to change the narrative to include everything marketed to vulnerable groups, including pregnant women, women trying to become pregnant, breastfeeding mothers, infants and children. Current debates in Congress, the FDA, and even California's new AB 899 regulations only capture 25% of life's critical “first 1000 days,” which provide the opportunity for optimal brain and immune system development. do not have. Current and new regulations are eliminating key industries that play a critical role in healthy development: child lactation supplements, infant formula, child nutritional supplements, and prenatal vitamins. MaryRuth's is taking a initiative to think differently about food safety. MaryRuth's has proactively changed the way we source raw materials to be aware of the risk of contamination from heavy metals, pesticide residues, and plasticizers. Mary Ruth's commitment is real. They have Clean Label Project Certification across their portfolio, which is a testament to the company's commitment to ingredient quality, safety, and child health.” Food Safety Scientist, Public Health Worker, Clean Label Project said Jackie Bowen, Executive Director.

In 2023, MaryRuth's is experiencing rapid growth thanks to its latest hair growth line, which includes four SKUs that include clinically proven hair growth ingredients, fine lines and wrinkle improvement, and natural color support with liquid and liposome technology. Ta. “The development of a hair growth line is extremely important for the next stage of growth as it is something that many of our customers are looking for. We want to create the best products possible. Liposomal technology is becoming more well-known, but it's not something many wellness companies currently use in their supplements. “We have aimed to provide vitamins that are easy to absorb and easy to absorb. Liposomal technology is a proven super-absorption technology that allows our customers to get the most out of their vitamins,” explains co-founder David Guillam. Did. Mary Ruth's.

MaryRuth's utilizes the body's most efficient forms of macro and micronutrients in the right doses, including copper, which helps promote it. hair pigmentation, biotin, pantothenic acid, methyltetrahydrofolate, and methylcobalamin support hair growth and thickness. When combined with the use of Lustriva, hair becomes research showed 92% of women reported improved overall hair volume, 82% of women reported improved hair thickness, and 75% of women reported improved hair shine. In a nail study, 83% of women reported an increase in nail strength and 83% of women reported an increase in the rate of nail growth. Skin research shows that 75% of women report improved skin smoothness, 75% of women report improved overall skin health, and 83% of women report improved skin health on their face. They reported improved satisfaction with their condition, and 83% of women reported improved skin smoothness. of women were not so concerned about the appearance of wrinkles on their faces.

The line has also attracted the attention of leading physicians in the field of health and longevity. “Overall nutritional support is so important to living a healthy life, which is why I look to supplements like Mary Ruth, who create products specifically with this in mind. These are at the forefront of unique delivery forms like liposomes, which mean the body can better absorb nutrients, and by using methylated components, they can improve the cardiovascular, nervous, and nervous systems. Enables body functions supported by methylation cycles of critical systems. Reproductive health. We also like that MaryRuth's formulates clinically researched ingredients like Lustriva®. , demonstrating the company's commitment to creating products that are foundational and functional, as well as innovative ingredients for hair and skin. We also test our products for toxins, heavy metals, and pesticides. These toxins are found in many of today's diets and vitamins and can have a negative impact on your overall health and hair health. “It's another reason my family trusts Mary Ruth,” said Dr. Mehmet Oz, professor emeritus at Columbia University and world-renowned Ph.D. iHerb Advisor.

Casey Means, M.D., co-founder of metabolic health company Levels and author of Good Energy, also recommends MaryRuth's for its use of clinically tested ingredients, liposome technology, and screening for harmful toxins, plastics, and heavy metals. I admire it. “Innovative beauty from within the Mary Ruth line is leading the way in incorporating clinically researched ingredients. This is a huge advancement in the health products space, which has traditionally been dominated by capsules and tablets. What many brands tend to overlook is the impact that heavy metals and toxins have on hair and skin health. In an industry where supplements play an important role, the inclusion of harmful substances can negatively impact metabolic health. There is,” she shared. “MaryRuth's ensures the quality and safety of our products by subjecting them to rigorous testing. MaryRuth's guarantees the quality and safety of our products by subjecting them to rigorous testing.” As a result, our focus on independent, third-party testing is consistent with the supplement industry's current need for increased scrutiny and assurance.”

With its newly appointed unicorn status and recognition from both the consumer and medical communities, MaryRuth's continues its mission to serve the community. “Mary Ruth’s key word for 2024 is community. We have always put our customers at the center and will continue to do so in 2024 as we strive to build health communities where people receive quality products and support on their health journey. In practical terms, this means leveraging real-time customer feedback to drive innovation, as well as further enhancing outreach and programs like Fireside Chats. For example, many of our customers have shared their first-hand experiences with hair loss and gray hair, which has spurred the development of our hair growth product line, which contains amazing, clinically researched ingredients. In 2024, our innovation team will work to create targeted, functional formulations that make a real difference in people's lives. That’s the plan,” Guiyam said. “Another focus for 2024 is to continue our efforts in environmental and social governance. In 2023, we are pleased to have achieved B-Corp certification. We know that. 2024 will be a year of greater transparency, greater sustainability, and a stronger commitment to corporate responsibility.”

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