Supermarket chain Lidl is looking to expand its range of products to promote a more “mindful and sustainable lifestyle”.
“Our diet has a huge impact on our health and the environment. That is why Lidl now employs an international package of measures designed to support conscious nutrition. By developing its assortment and communication, the fresh food discounter aims to make it easier for customers to make conscious purchasing decisions for healthy and sustainable products in the future.” said.
By 2025, Lidl will consistently increase the proportion of plant-based protein sources in its portfolio, including expanding its range of vegan products, such as its own brand Vemondo.
In addition, we will gradually increase the ratio of whole grains in our own brand products. “Recent studies, such as those in the Global Nutrition Report, show that whole grains are the most important factor in healthy aging.”
The supermarket chain also plans to set standards on the marketing of products for consumption by children.
Starting January 2023, except for Christmas, Easter and Halloween promotional items, Lidl will gradually stop advertising foods high in saturated fat, sugar or salt for children. “By taking this action, Lidl is following World Health Organization (WHO) recommendations. The discount store also promotes the marketing of healthy, sustainable meals for children.”
Lidl Malta Ltd. started with 3 stores in April 2008 and has now expanded its network to 10 stores.
