Ladder is producing new results.
what’s happening: The digital strength training platform has added $105 million in funding, including $15 million in Series B led by Point72 Ventures and ADvantage and $90 million from General Catalyst.
growth mode. Ladder, which offers progressive workout plans and personalized coaching, expects 200% growth and 150,000 paying members by the end of the year.
The company aims to scale to 400,000 members within two years and $100 million in ARR by early 2026. We plan to move into a new area and move into corporate health management with employer-subsidized memberships.
Add weight. Beyond athletes and bodybuilders, strength training appeals to exercisers seeking longevity and improved overall health.
Catering to gym-goers and at-home exercisers alike, digital platforms like Peloton’s Strength+, personal training app Future, and Centr’s equipment and content bundles are ushering in a new era of weight training. .
remove: According to Ladder, 80% of members are new to fitness apps and 65% choose hybrid workout routines, creating untapped potential to reach new demos beyond already fit users It has been proven that there is.
