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IPLIX Media, an influencer marketing and talent management agency, has announced a special mental health initiative to offer content creators and employees unlimited free mental health therapy sessions. The influencer marketing agency partnered with mental health platform Mindpeers to do this. The initiative is expected to benefit approximately 250 content creators and employees within a year.
With this announcement, IPLIX Media becomes the first agency to offer mental health support to content creators. The INR 900 million+ influencer marketing industry is expected to grow at a CAGR of 25% through 2025. This rapid growth presents tremendous opportunities for influencers and companies in this space to grow. However, keeping up with such rapid growth can have a negative impact on your mental health. Norwegian Influencers According to his 2020 report by his marketing platform, inspire.me, 47% of his 350 global influencers surveyed said he had a career 67% now feel there is a negative stigma around them. The word “influencer”. Meanwhile, 32% admitted their job had a negative impact on their body image.
With this partnership, IPLIX Media aims to address this needs gap in order to make the creator ecosystem a safe place for both influencers and employees. This allows agencies to mainstream the mental health conversation that enables work-life balance in the industry.
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Commenting on the initiative, IPLIX Media co-founder Neel Gogia said: Influencers and other stakeholders always want to provide the best creative and then tend to stretch themselves physically and mentally. Fortunately, changing times have made mental health conversations mainstream in the workplace and we want to be at the forefront of enabling this in the Indian creator ecosystem. “
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Lifestyle content creator Litvi Shah said: I’m glad someone noticed and recognized the impact it has on the mental health of creators. Initiatives like this have truly set a new standard for creator-agency partnerships. I can’t wait to see how it unfolds!”
Arpan Soni, VP- Talent Management at IPLIX Media, said: Realizing that interacting with them on a regular basis was negatively impacting their mental health, we decided to revolutionize them. To start this dialogue, we believe that an initiative of this magnitude will have a positive impact on these content creators and the ecosystem as a whole.
90% of IPLIX Media’s employees are Generation Z, a generation that actively prioritizes mental health care. Research shows Gen Z spends an average of $149 a month on treatment and 62% take mental health leave. With unlimited free therapy sessions, employees and influencers are set to claim both financial and non-financial benefits to themselves.
