We all know that overconsumption of sugar and high-fructose corn syrup can lead to chronic health problems, but so are artificial sweeteners.
World Health Organization new recommendation Avoiding artificial sweeteners such as aspartame, saccharin, sucralose and stevia has no lasting effect on body fat loss and long-term use may increase the risk of type 2 diabetes, cardiovascular disease and even death. cites evidence that there is
This is consistent with the hazards of artificial sweeteners, such as an Israeli study that showed that six FDA-approved artificial sweeteners were toxic to gut microbes, and three inhibited bacterial communication. In addition to the reports up to
The WHO advises “consider other ways to reduce intake of free sugars, such as consuming foods that contain naturally occurring sugars such as fruits, and foods and beverages that are not sweetened”. The industry still needs to satisfy the world’s sweet tooth.
Israeli companies are also tackling this problem, with various products on the market or in development to reduce the consumption of added sugar.
1. hallXMattock Incredo Sugar was born, a product that improved the way sugar is delivered to the taste buds, allowing manufacturers to use 30-50% less sugar without sacrificing sweetness perception.
The company recently raised $30 million in a Series C funding round and rebranded to: Incredo.
Incredible Sugar, made from cane sugar, is already used in snacks such as chocolate chip cookies, nutritious gummy bears, chocolate bars, hazelnut spreads and energy bars. TIME magazine rated it one of his 100 best inventions of 2020.
2. carob way debuted a low glycemic index sweetener at the IFT FIRST 2023 trade show in Chicago in July. Syrup extracted from the whole carob fruit provides a mild caramel flavor and promotes good health.
“Our natural sugars can be easily incorporated into almost any food and beverage application,” said Udi Alroy, CEO and co-founder of CarobWay. “Many carob sweeteners have a hint of bitterness, but Carob Way’s sweetener is clean and flavorful.”
The syrup contains natural sugars and D-Pinitol, an organic compound with about 50% the sweetness of sucrose. D-Pinitol has been shown to lower blood sugar levels, among other health benefits such as supporting immunity and liver health.
“This is good news for prediabetics who want to enjoy pastries and sweets,” says Monica Colt, Carobway’s scientific director.
3. ambrosia bio is committed to the scalable and affordable production of allulose, a naturally sweet carbohydrate.
Small amounts of allulose are found in figs, raisins, wheat, maple syrup and molasses. It can replace table sugar 1 for 1, reduces calories by up to 95 percent, and has virtually no effect on blood sugar levels.
Allulose may be used in both solid and liquid products labeled “no added sugar”, a key marketing claim.
However, allulose was only approved by the FDA in 2019 as a sugar substitute and is neither cheap nor plentiful enough to supply large companies interested in using it.
Ambrosia Bio proposes using enzymatic catalysis to produce allulose from low-cost feedstocks (sucrose, starch, and even food manufacturing sidestreams).
Founder and CEO Jib Zwighaft said the company was helping clients retrofit existing sugar mills to produce allulose, adding “everything in the process, from raw materials to engineering.” He said he plans to provide
Ambrosia is currently raising funds to set up a production facility in Israel and is working with Boston-based Ginko Bioworks to find the optimal microbes to produce the catalytic enzymes. Meanwhile, various players in the food and beverage industry are evaluating the product.
Four. better juice recently completed a pilot trial of sugar-reducing beads for fruit juices in partnership with German food processing technology giant GEA Group.
Dozens of manufacturers in the US, Europe, Australia and Brazil have successfully reduced the monosaccharide content of strawberry, cherry and blueberry juices by up to half while maintaining flavor, texture and nutritional value.
“Fruit juices contain over 10% sugar, berry and cherry juices are made up of 10% to 20% sucrose, and the rest is fructose and glucose,” said co-founder and co-founder of Better Juice. CEO Eran Brachinski explains. “Our technology reduces the load on all three he he monosaccharides.”
Carb Reduction Beads are non-GMO microorganisms that naturally convert juice sugars into prebiotic oligosaccharides and other non-digestible fibers.
“We are currently in discussions with several major US-based fruit juice companies to incorporate our technology into their juice production systems. We expect to be in line,” reports Better Juice co-founder and co-CEO Gali Yarom.
Five. Amai protein won multiple awards for redesigning a sweet protein found in the jungle into a mass-market sugar substitute that tastes just like sugar. Amai means “sweet” in Japanese.
“Our first product, Sweelyn, is a sustainable 100% sweet protein that can reduce added sugar by 40% to 70% in a wide variety of foods and beverages without altering the consumer’s taste experience.” CEO and founder Iran Samish said.
“This new protein mimics proteins present in harsh conditions such as the Dead Sea, hot springs and acidic marshes, thus meeting the requirements of the bulk food market.”
6. Lycored Sante is a natural tomato-derived concentrate that enhances taste and reduces the need to add sugar and salt to food. Available in liquid and powder form.
Lycored says Sante is approved as a flavoring in the US and EU, is kosher and halal certified, and says manufacturers have “cleaned up nutrition label panels and removed added sugar from ingredient lists.” points out that it helps
7. Designed to curb your sugar cravings, Sweet Victory Botanical Chewing Gum continues to win awards. It recently won the honor of ‘Most Innovative Completed Dietary Supplement’ at the Vitafoods Europe Innovation Challenge 2023.
The active ingredient is gymnema, a natural plant native to India.gymnema sylvestre), known in traditional medicine as a “sugar-disrupting agent” due to its ability to block taste receptors on the tongue for sweet taste and slow the absorption of sugar in the intestine.
In an independent consumer survey of 80 participants, more than 80% reported chewing Sweet Victory at least three times a day, either after meals, between meals, or when they crave sugar. reported a reduced intake of Nine out of ten participants reported visible weight loss during the two-week study.
Co-founder and psychologist Gitit Rahab said, “We observed a significant reduction in sweets intake from the fourth day to the end of the experiment compared to the first day, and we found a sustained effect. suggesting,” he said.
8. fruit lift A natural liquid composed of 90% fruit ingredients from Gat Foods that fully or partially replaces sugar in breakfast cereals. Most breakfast cereals contain 15% to 40% refined sugar.
Fruit lifts can be added to flour mixtures for puffed cereals in a variety of mild fruity flavors or sprayed onto finished cereals. Each formulation can be designed according to the manufacturer’s needs.
Fruitlift was conceived for Gat Foods by Practical Innovation, an Israeli company that finds new growth engines for traditional industries, in this case fruit-based beverages and food solutions.
