Fitness Influencer Due in Court Over Fitness Scam

• Former fitness influencer Brittany Dawn faces trial in Texas for defrauding customers.
• Dawn ran a personalized fitness coaching program, but customers claimed it was generic and unhelpful.
• The Texas Attorney General is seeking fines of $250,000 to $1 million for Dawn’s business.

Fitness-turned-religious content creator Brittany Dawn is set to face trial in Dallas, Texas, on charges of misleading customers with her once-famous virtual personal training program.

The March 6 trial start date has been postponed indefinitely due to scheduling issues, According to Buzzfeed News. In February 2022, Texas Attorney General Ken Paxton filed a lawsuit against Dawn, alleging that Dawn profited from fraud by failing to deliver the personalized service promised.

Dawn’s attorney did not immediately respond to Insider’s request for comment.

Starting in 2014, Dawn, born Brittany Dawn Davis, marketed her personalized fitness program through bdawnfit.com. The program promised her one-on-one coaching sessions, nutritional counseling, and weekly check-ins for three months between her $92 and her $300. Complaint.

Paxton has been described as “she is ‘your coach, best friend, greatest supporter and friend’ who ‘helps you to push, shape and find the person you always wanted to be.'” The lawsuit.

But in reality, according to the complaint, the service was neither personalized nor effective. Dawn also charged users shipping fees even though all of the services were online, Texas AG added in the complaint.

Members were asked to submit height, weight, and other health information for Dawn to create a 30-day or 90-day nutrition and fitness plan, but many had a structured I reported that I had not received a plan and instead received a generic check-in message when I was promised consulting.

“Other consumers complained that the responses they received were generic and substantive, even if they were detailed check-ins or first answers to specific questions. For example, ‘That’s my girl’ You’re killing it!” or “You got this baby!”, Paxton wrote in the complaint.

Other customers reinforced the eating disorders Dawn was dealing with, claiming that Dawn’s general plan was aimed at lowering her calorie intake. denied registering a client with an eating disorder.

“In her first survey, one consumer said, ‘I really need guidance, help, the right information and support right now. I currently have an eating disorder and have a terrible body image view.’ I’m underweight for my height,'” Paxton wrote in the complaint.

Texas AG is seeking fines from $250,000 to $1 million against Dawn.

On Tuesday, the belligerent Dawn, who has turned heavily to Christian content since apologizing for his fitness venture in 2019, said on social media: was ready to “fight back” against allegations.

But even after the fitness scandal, Dawn remains a lightning rod for controversy within the creator economy.

In December, after critics speculated that her foster agency had not conducted due diligence in light of Dawn and her husband’s controversial past, the influencer announced that she was on her foster journey. “My background check came back perfect. Thank you,” she countered on Instagram at the time.

Dawn’s husband, Jordan Nelson – a former Kansas City police officer – sued by the ACLU For using excessive force against a black man in 2013.