After a few weeks of people I poured my heart out to Elmo When he asked how ‘X’ was doing, Sesame Workshop released a new video featuring the beloved red Muppet, encouraging people to hum it to improve their mental health.
This public service video, developed in partnership with the Huntsman Mental Health Institute, is part of Sesame Street and the Ad Council’s “Love, Your Mind” campaign. Sesame Workshop said in a news release. Thursday. The campaign, part of Sesame Workshop’s “multi-year commitment to the mental well-being of children and families,” will feature two videos in English and Spanish, according to a news release.
The first video, featuring Elmo with friends including Big Bird, Ernie, Cookie Monster, Bert and Oscar, highlighting the benefits of humming for mental well-being, was released on Thursday, and the second video It is scheduled to be released in May. .
Other resources, including printed materials and outdoor public service announcements, will also be released as part of the campaign, Sesame Workshop said.
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Elmo says it’s okay to feel frustrated and angry.
“In this first video, Elmo shares that emotions like frustration and anger are okay and how humming a song can help you manage big emotions,” Sesame Workshop said. I am. The video was published on Thursday.
Samantha Martin, Sesame Workshop’s chief marketing and brand officer, said in a statement that the “growing mental health crisis” is one of the biggest concerns parents are facing today.
“We know that caring for a child means supporting the whole circle of the child’s care: parents, teachers and other caregivers,” Martin said. Ta. This allows us to reach more children and parents with this information. Mental well-being resources”
sesame workshopis the nonprofit arm of Sesame Street, working at the intersection of education, media, and research to provide strategies and resources that support families and help children learn the essential skills they need to manage their emotions. I am.
Similarly, advertising council is a national nonprofit organization that works with advertisers, storytellers, and platforms to create campaigns for social issues. The council announced that in November 2022: Mental health initiatives To address the mental health crisis across the United States at scale.
What is the “Love Your Mind” campaign?
Sesame Street said in a news release that the “Love Your Mind” campaign aims to create “a more open, accepting and proactive society when it comes to mental health.”
A new video featuring Sesame Street characters was created by the Huntsman Institute for Mental Health and an ad to encourage people to take care of their relationship with their minds in response to the growing mental health crisis in the United States. Created by the Council to help them thrive in all areas of life,” according to the release.
Saman Shafiq is a trending news reporter for USA TODAY. Contact her at [email protected] and follow her on platform SheX, formerly known as Twitter @saman_shafiq7.
