Dairy Milk, Twirl, Double Decker, Crunchie and Wispa are some of Britain’s best-loved chocolate bars.
But Cadbury has now launched a new product that it hopes will compete with them all. In fact, it’s slightly better for you.
The 91-calorie Delight range is 1.25 pounds for 5 and is filled with nougat and caramel and coated in chocolate.
they come in Available in orange, hazelnut and salted caramel options, Cadbury says it meets the growing demand for “hearty self-medication.”
Cadbury has launched a new low calorie product. His Delight range of 91 calories is his 1.25 lb. pack of 5, filled with nougat and caramel and coated in chocolate. Available in orange, hazelnut and salted caramel options, Cadbury says it meets the growing demand for “mindful self-medication.”
Other big confectionery makers, such as Mars, have already jumped on the trend, introducing slimmed-down versions of their beloved chocolate.
The 22g Delight bars are only available at Asda, but will roll out to other retailers starting in February.
Compared to other multipack bars sold by Cadbury, the Delight range has up to 108 fewer calories and 61% less sugar.
The manufacturer’s worst offender, Double Decker, has 199 calories and 24g of sugar per 44g bar.
For comparison, each Delight bar contains 91 calories and 9.3g of sugar.
However, the former is twice as large.
However, Delight bars are similar in calories and sugar to Twirl which has 90 calories and 9.9g of sugar per 17g bar.
It also matches the Fredo bar, which has 95 calories and 10g of sugar per 18g bar.
At the other end of the scale, Boost (191), Dairy Milk Caramel (180) and Dairy Milk (179) have the most calories, followed by Whispa (152), Dime (150) and Crunch (149).
However, all Cadbury chocolate bars come in different sizes, from 17g Twirl to 44g Double Decker.
Per 100g, the Delight Series has 5x fewer calories (414 vs 534), 1/2 the fat (15g vs 30g) and 1/4 the sugar (42g vs 56g) than the original Dairy Milk Bar.
It also has 6x more fiber (12g vs 2g) and 45% less protein (4.1g vs 7.4g).
Cadbury claims that the snack is not a healthy low-sugar bar, but aimed at people looking for a low-calorie treat without compromising taste.
Duane Mellor, a registered dietitian and researcher at Aston Medical School in Birmingham, told MailOnline that Cadbury is making moves to cut back on sugar, but the new range is “still a chocolate bar.”
So bars can be consumed as part of an occasional treat, but probably not as a daily routine.
Mellor added:
“But if this can be done with one or two of your favorite chocolates, it couldn’t be better.”
Cadbury Delights brand manager Abi Eayrs said he was “thrilled” the company is launching a new range and “can’t wait to see how chocolate fans react.”
She added: “Whether it’s an after-lunch snack at work or something to soothe your sweet tooth for the night, we’re excited to offer the same great taste of Cadbury in this exciting new 91-calorie range.”
Cancer Research UK predicts that by 2040 more than 42 million adults in the UK will be overweight or obese.
A graph from the Office for Health Improvement and Disparities shows obesity rates by year in the least poor and least advantaged areas of England. Although obesity rates are rising nationwide, both the prevalence of obesity and its rise over time are higher in poorer areas.
The chocolate maker isn’t the first to add a lighter version to its range.
Mars introduced slimmed-down versions of the Mars Bar, Snickers, Bounty and Galaxy last spring.
Made with date paste, nuts, and raisins, this product has about 50 fewer calories than the original, but about a fifth less.
This comes amidst the UK’s obesity epidemic, with around two-thirds of UK 16+ year-olds being overweight or obese and one in three 10- and 11-year-olds being obese.
To crack down on the crisis, the government has imposed rules limiting the purchase of unhealthy foods.
From October, products high in fat, salt and sugar are not allowed to be displayed in conspicuous areas such as entrances and cash registers.
And starting last spring, chains with more than 250 employees are required to display calorie counts on their menus both in-store and online.
However, a ban on multi-buy transactions for junk food, such as buy one get one free, has been postponed until October 2023, and a ban on unhealthy products advertised on TV or online before 9pm has been postponed until October. it was done. 2025.
The obesity epidemic is estimated to account for £6.1 billion of the NHS budget each year due to people’s weight-related illnesses and ailments. This figure is set to rise to £9.7 billion annually by 2050 as the country grows fatter.
An unhealthy weight increases the risk of serious life-threatening conditions such as type 2 diabetes, heart disease, some cancers, and stroke.