Gym franchise Anytime Fitness has launched a new campaign called “Real Life Never Stops. It’s Always Now,” designed to encourage people to prioritize their health, no matter how busy their lives are.
The campaign video shows people from all walks of life exercising in different situations and with different goals.
This includes young people, newlyweds, parents etc., who seamlessly integrate exercise into their daily lives.The aim of the program is to highlight the importance of fitness in our daily lives and assert that health and wellness is not just a want but an essential need.
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“Our message is clear: this campaign highlights the important role that regular exercise plays in improving everyday life. Because remember, life is better if you train, and Anytime Fitness is here to support you on this journey,” said Mark de Joya, chief operating officer, Anytime Fitness Asia.
Anytime Fitness Asia’s Instagram post further promoted the brand message that exercise is “more than just exercise” – rather, it’s about turning everyday moments like climbing the stairs, carrying groceries or playing with your kids into fun exercise.
To promote the campaign, Anytime Fitness is also introducing exclusive promotions including membership discounts, waived initiation fees and referral incentives.
These offers are aimed at encouraging and supporting individuals as they embark on their fitness journey, and prospective members can sign up for membership from SG$89 per month from 1 to 14 July.
This growing health club franchise is known for pioneering the 24-hour fitness concept, having opened 111 clubs in Singapore since opening its first gym at Woodlands in 2013. Building on this momentum, Anytime Fitness plans to have over 125 clubs by the end of 2025.
Other brands agree when it comes to defining health and fitness as achievable goals that are embedded in everyday life.
recently, AIA Group has launched a new brand campaign platform, “Rethink Healthy,” which challenges stereotypes and biased views of health in Asia and calls for a new definition of health that inspires more people to live healthier lives.
As part of AIA’s One Billion goal to enable people to live healthier, better lives by 2030, “Rethink healthy” aims to promote a more holistic and sustainable approach to health that is inclusive, relevant and achievable for people in Asia.
Speaking to Marketing Interactive at the time, Stuart A. Spencer, group chief marketing officer of AIA, said that as Asia’s largest life and health insurer, AIA is seeking to emancipate consumers through this campaign and redefine health from people’s personal perspective, rather than a one-dimensional view of what health looks like.
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