There’s a new wellness trend in town.
In 2020, many were stuck at home and some were lonely. Even after coming out of lockdown, many maintain a new perspective and understanding of issues such as work-life balance. For wellness, the focus is on mental health, giving way to a new term called “brain care.”
Dr. Bowen Jiang, M.D., Neurosurgeon and Wellness Advisor for Brand #8 Nootropic Gummies Launching in October 2021, said: His No. 8, which counts Halle Berry as a supporter, recently promoted their product through an event held at The Wing. “Like our muscles and other body parts, the brain can grow new cells and form new neural connections with repeated use and exercise. This is called neuroplasticity. ”
Nootropic, often called “smart drugs,” are cognitive enhancers and key elements of the emerging brain care category. neuropsychologist Sanam Hafeez, Ph.D., director of the Psychology Practice at . “They are also known as memory enhancers or cognition enhancers.”
ADHD and Alzheimer’s drugs are two of the most commonly known prescription nootropics because their stimulating effects can enhance brain performance. Creatine and caffeine are examples of non-prescription drugs that may have similar results: they are not used for brain disorders, but they can positively affect memory, thinking, and other brain functions. There is, he said Hafeez. For other cognitive enhancers, such as memory-enhancing supplements, there is insufficient data on whether they are effective or safe, Hafeez said.
Nue Co., Ltd. goopand a meal delivery and wellness company Sakara Life All offer nootropics. This association with beauty and wellness brands has contributed to the rebranding of nootropics. What was once seen as a biohacker’s method for achieving productivity is now a wellness professional’s tool for reaching a meditative state of flow.
According to Dr. Jiang, brain care is different and more detailed than self-care. He describes self-care as “a conscious act someone takes to improve your health, which nourishes you and makes you feel connected and cared for.” Brain care, on the other hand, affects the ability to cope with events that compromise brain health, pay attention, solve problems, and resist stress in both neurological and mental health.
The No. 8 concept is primarily sold on DTC e-commerce sites and select Four Seasons hotels, and is derived from Chinese culture. The number 8 symbolizes harmony, balance and luck, and the flavors of the gummies are influenced by Asian cuisine. The brand’s mission and message in digital communications emphasizes that positive habits that complement products must be adhered to for effective and lasting results. As Brand points out, brain care isn’t just about psychostimulants.
according to 2020 study by Substance Abuse and Mental Health Services Administration, 1 in 5 adults experience some form of mental illness each year, and 1 in 20 adults experience serious mental illness each year. Mental health is one of her two components of brain care, the other being brain health. Brain health is about brain performance and cognitive function compared to an age when brain disease is not an issue, he said. Essentially, brain care is all about supporting brain health.
Brain Care takes into consideration the often overlooked body organ itself. Dr Jiang said caring for the brain should be done daily, just like caring for the teeth.
“Activities like meditation, breathing exercises, journaling, setting social media time limits, and participating in community groups can have a positive impact on our mental health,” he says. We talked about practicing self-care. “Brain health and mental health are interrelated because they affect mood, concentration and ability to retain information.”
For example, taking over-the-counter sleeping pills may help you sleep better at night, but they usually don’t affect your overall brain health or help your brain set new patterns. Both Murray-Serter and Hafeez emphasize a holistic approach to maintaining a consistently sound mindset.
“How we care for our brain, through good or bad habits, can greatly affect how we feel,” says Hafeez. “No two brains are the same, but there are certain practices that work for everyone.” .”
Daniel Murray-Serter, co-founder of plant-based supplement brand Heights, agreed, saying nutrition was “the most important aspect of brain care”. 3, a $55 smart supplement that includes B vitamins, vitamin D, and blueberries. “We recognize that the brain is the chief executive officer of our body,” he said.
Ahead of its January 2021 physical launch, Heights sent out a weekly newsletter, the Sunday Supplement, based on Murray-Serter’s condensed scientific papers into high school reading-level content. It is still published today, with over 200 editions and over 150,000 subscribers. Murray-Serter does not have a medical degree. For Heitz’s development, he consulted Dr. Tara Swart, a doctor and neuroscientist trained at the University of Oxford. Swart is now Chief Scientific Officer at Heights and Head of Nutrition Research and Insights for the brand, working with nutritionist Sophie Medlin.
The two-year-old brand was sold at DTC, and Murray-Serter is set to be that option for now. “This allows us to manage getting the freshest supplements into our customers’ hands,” he said. , the brand does not have a target consumer. However, he believes that the consumer psychological makeup is people who want to achieve high performance and perform to the best of their ability at work and in life. Heitz counts British entrepreneur Stephen Bartlett and author and clinical psychologist Dr. Julie Smith as loyal clients.
“What fascinates us is the cross-section of nutrition and mental health, which is so overlooked.” But nutrition is part of brain care. We are educating our community about, most of it for free, including hydration, breathing, and daily exercise.”
