Experts today voiced their concerns over David Beckham’s new wellness brand, warning that the supplements are “pointless nonsense”.
The all-in-one powder ‘Daily Ultimate Essentials’ claims to replace the need for 16 daily supplements with 92 nutrient-rich ingredients.
IM8, a brand owned by a former footballer, says its £65 product will also grow in popularity. Promotes energy and digestion and adds shine to hair, skin and nails.
Its ‘Daily Ultimate Longevity’ capsules (priced at £61) are also designed to ‘support healthy aging’.
But experts today labeled the product “another celebrity-endorsed supplement,” calling the brand “questionable claims” purely based on “limited information from poorly conducted research.” He said that he is doing
They warned that it was “unlikely to be harmful” if taken in excess.
However, they add that the amounts of ingredients used in both products are not listed, putting some allergy sufferers at risk, and the benefits of some ingredients may even cancel each other out. Ta.
Created by a team that includes a former NASA chief scientist, IM8 claims to be a “unparalleled collaboration between academia, medicine, and space science.”
IM8, a brand owned by a former footballer, sells all-in-one powder ‘Daily Ultimate Essentials’ and ‘Daily Ultimate Longevity’ capsules for £65, which retail for £61.
But experts today labeled the product “yet another celebrity-endorsed supplement.” Pictured: David Beckham and wife Victoria, October
The all-in-one powder ‘Daily Ultimate Essentials’ claims to replace the need for 16 daily supplements with 92 nutrient-rich ingredients. Its “Daily Ultimate Longevity” capsules are designed to “support healthy aging.”
The two products, called ‘The Beckham Stack’, cost £100 when purchased together.
Among the 92 ingredients in Daily Ultimate Essentials are acai and mixed berry powder, along with a blend of prebiotics, probiotics, and postbiotics for gut health. Contains vitamins, minerals, antioxidants, superfoods, vegetables, adaptogens and other herbs. Helps stress levels.
The second product, designed to promote longevity, includes a “powerful formula” of ingredients aimed at “accelerating aging” by targeting “11 hallmarks of aging.” Cell health.”
This includes copper, which helps with “vascular health, immune function, and iron absorption,” and vitamin B12, a popular supplement that helps with “energy production and cognitive function.”
However, Professor Edzard Ernst, a world-renowned expert in complementary medicine at the University of Exeter, told MailOnline: “These products will sell well – not because they work wonders, but because Beckham will promote them.”
“Words like helping ‘natural energy’ and optimizing ‘the body’s digestive health’ may be good advertising, but they are scientifically meaningless nonsense.”
Professor Penny Ward, Pharmaceutical Expert at King’s College londonhe said again.He appears to be yet another celebrity-endorsed dietary supplement with questionable claims.
“These are based on limited information from poorly conducted studies and mostly anecdotal statements. Unfortunately, this is often the case with these products. ”
Buying the two products together, called the ‘Beckham Stack’, will cost you £100
Among the 92 ingredients in Daily Ultimate Essentials is a blend of prebiotics, probiotics, postbiotics, vitamins, minerals, antioxidants, superfoods, vegetables, and adaptogens for gut health. Contains acai and mixed berry powder.
The second product, designed to promote longevity, includes a “powerful formula” of “11 hallmarks of aging” and ingredients that “strengthen cellular health.”
She told MailOnline:
“There is a rare disease called Wilson’s disease that causes copper overload, and people with it may need to avoid it in the same way they would avoid foods and medicines containing copper.
“It’s difficult to know exactly how these supplements affect people because they don’t even indicate the actual amount of each ingredient in each ‘dose.’ ”
Copper has long been considered safe for most people to consume in low concentrations, but excess accumulation can cause toxicity, which is a serious problem if untreated.
Symptoms range from abdominal pain and vomiting to jaundice, muscle stiffness, and liver failure.
Meanwhile, Professor Gunther Kuhnle, an expert in nutrition and food science at the University of Reading, told MailOnline he was “skeptical” of the product as it was not clear how much of each ingredient was in it. .
For example, if both supplements contain a certain amount of calcium phosphate, it may render another ingredient, zinc, useless.
Professor Kuhnle added: “It’s not even clear whether they are absorbed into the body.
IM8 claimed a 12-week clinical trial at its San Francisco laboratory showed promising initial results
The project was sponsored by Prenetics, a US-based health research company and another co-founder of IM8 alongside Mr Beckham.
“The label claims are exaggerated and appear to have been written with regulators in mind, so we use the most pompous description allowed.”
IM8 claimed that a 12-week clinical trial at its San Francisco laboratory showed promising initial results.
It was sponsored by Prenetics, a US-based health research company and IM8’s other co-founder alongside Beckham.
After 30 days, 93% of participants reported increased energy levels and 73% experienced “improved endurance during workouts.”
Six out of 10 people said they noticed an improvement in both their digestion and the health of their hair, skin, and nails.
but the studylinked to the IM8 website, published It’s in the National Library of Medicine, but results aren’t showing up online yet.
Rather, the library claims that “no research results have been submitted.”
Professor Kuhnle told MailOnline: “It is interesting to note that there is a significant discrepancy between what the websites claim about these trials and what is listed in the trial register.”
The study is linked to the IM8 website and published at the National Library of Medicine, but the results have not yet been posted online.
“The website claims that a wide range of parameters are measured.”
BStudy details available at the library include measurements such as BMI, micronutrient intake, and self-reported energy levels.
“Self-reporting is highly questionable because people often don’t remember exactly what they ate,” added Professor Kuhnle.
Dr Adam Collins, Associate Professor of Nutrition at the University of Surrey, also told MailOnline: “Claims about increasing energy levels or optimizing digestive health are highly subjective, and improvements in these areas are difficult to measure scientifically.”
“For example, changes in the gut microbiome are temporary and primarily reflect recent dietary intake.
“Clinical trials for these products are still in the recruitment phase, meaning there is a lack of solid evidence to support their effectiveness.”
“Although eminent scientists have been involved in the development of these supplements, claims about their effectiveness should be approached with caution.”
The team includes Mayo Clinic oncologist Dr. Dawn Massalem, former NASA chief scientist Dr. James Green, and founding director of the US-based Yale Griffin Prevention Research Center, Dr. David Katz. Contains.
“Obviously there are some big names, which is good for marketing, but it doesn’t necessarily mean that the ingredient is really effective,” Professor Kuhnle said.
“Even though I’m retired from playing, I want to stay healthy and active,” Beckham said in an Instagram post.
“I was looking for a product that I could trust and easily fit into my daily life.
“I’ve tried many vitamins and supplements over the years, but it’s been difficult to find a product that meets all my needs.
“Health has always been a top priority for me, both on and off the field.
“We wanted to create something that helps people feel their best every day, and with IM8 we did that.
“We brought together a team of world-leading scientists to create something unique and effective, and we’re excited to share it with the world.
“I have personally experienced the positive impact IM8 has had on my health, energy, and focus.
“IM8 is working with Prenetics to leverage the best of science and innovation to help people around the world take control of their health.”
