The natural world is a powerful ally that protects our mental health. Whether it’s enjoying the great outdoors or catching a glimpse of nature on screen, just looking at nature can make us happier.
Whether it’s concerns about climate change or the stresses of everyday life, the UK is facing a mental health crisis, with one in six people across England reporting a common mental health problem each week. . [1].
In response, WWF is harnessing the healing powers of nature with a new project. prescription for nature The campaign, starring ITV’s This Morning’s Dr Sarah Khayat, will prescribe nature to the nation and will be broadcast on ITV1 on October 4. Because if we restore nature, nature will restore us.
Spending just 20 minutes in nature every day is enough to positively impact our mental health. [2, 3]This is the statistic at the heart of WWF’s latest creative output, led by Uncommon Creative Studio, and showcased through a series of out-of-home images and impactful films.
In these outdoor runs, WWF prescribes nature to Britain, combining Prescription’s recognizable visual world with beautiful shots of British nature. Extended stay executions use the iconography of a prescription sticker on a medicine box to remind people to take 20 minutes of natural intake each day.
The film, which features ITV This Morning’s resident doctor Dr Sarah Kayat, begins with something familiar to many: a doctor’s surgery, a patient appointment, a pen and a prescription.
However, this is not an ordinary prescription, but rather a “nature’s daily dose”. Dr. Sara Kayat speaks directly to the audience and explains that spending just 20 minutes a day in nature can significantly reduce stress levels, reduce anxiety, and boost mental strength at the same time. feeling.
Once the camera starts rolling, it becomes clear that the operation is taking place inside a maze of trees. The cool tones of the clinical space are replaced by the golden tones of afternoon sunlight filtering through a canopy of trees, across a veil of purple heather and a glassy lake.
The sounds of the doctor’s office are replaced by a symphony of nature: a gentle breeze, the crunch of leaves underfoot, the buzzing of insects, and the chirping of birds in the distance.
Far from the hustle and bustle of traditional advertising, viewers get a brief moment to settle into a landscape of true tranquility in nature.
Lisa Lee, Executive Director of Brands, Campaigns and Communications at WWF, said: “At WWF, our job is to restore nature, and through this campaign we are reminding ourselves that nature can restore us too. I want people to remember that, whether they see the rainbow or hear it.” Nature makes you feel good when you hear birds chirping or jump in puddles and get your trainers muddy. It has been proven to help reduce anxiety and improve mood.
“If we can encourage everyone to connect with nature, we can also encourage support for efforts to protect nature and make the changes needed to restore the world to its natural state.” can be a way to improve our well-being.
“We are extremely grateful to Dr Sara Kayat and our celebrity ambassadors for supporting this campaign, which will help educate people about how nature can help and why we should protect and restore nature. I hope this will give you an opportunity to think about what you should do.”
Matt Curtis, Design Director at Uncommon, said: They are not natural allies, which makes you stop and take notice. Nature is our greatest therapy and medicine for our souls and we all need to remember that. ”
ITV This Morning’s Dr Sarah Kayat said: ‘The UK is facing a mental health crisis and as doctors it is clear that we need to help everyone improve their health. It’s a powerful ally for your mental health. Just 20 minutes a day in nature can help you cope with stress and anxiety.”
“As a doctor and a nature lover, this philosophy is close to my heart and I would like to encourage everyone to consume nature every day, both outdoors and at home. Because you have a right to mental health.”
“It is great to support WWF with this important campaign that spotlights the important role that nature plays in supporting our health. I’m proud to recommend it.”
To mark the launch of the campaign, WWF is also reviving its much-loved, multi-sensory ‘woodland retreats’ in major cities across the UK, including London, Edinburgh, Birmingham, Cardiff and Manchester, to encourage the public. It invites people to step into the healing embrace of nature and catch it. A momentary respite from the hectic life of the city.
A recent study by WWF revealed that half of the population wants to spend more time in nature, including almost 60% of people living in urban centres. The retreat is designed to provide a natural respite between the nation’s busy daily lives.
WWF’s ‘Prescription for Nature’ will run on TV and VOD, with the campaign running on numerous outdoor panels across the UK until the end of October.
