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Baba RamdevFounder of Patanjali Ayurveda They claim that a cartel of corporations, pharmaceutical companies, intellectuals and politicians is opposed to Ayurveda-based medicine. Consumer Goods In an interview with ET, he said, “Patanjali stands for nationalism and self-respect, which this group (alleged cartel) is trying to destroy.”
Ramdev also claimed that people were spreading misinformation about the brand. He said he believed Patanjali’s research and development facility was better than that of Hindustan Unilever Ltd, India’s largest consumer goods maker, and the government’s Ayurvedic facility, but that criticism was coming in.
“People try to tarnish Patanjali’s reputation. Ayurveda “And natural products,” Ramdev says, “but we are focused on our objectives of enhancing investor value, distribution and sales, research, innovation and e-commerce. Premiumisation will also be our core focus area now.”
For FY 2023-24, Patanjali’s total operating revenue will be Rs 31,721.35 crore, comprised of food and Consumer Goods Food and FMCG business contributed Rs 9,643.32 crore. Food and FMCG segment revenue as a percentage of total business revenue increased from 19.49% in FY23 to 30.06% in FY24.
“Despite all the difficulties and hardships, we have reached this far. It is not because of anyone’s favour that we have reached this far, it is because of the Indian consumer,” Ramdev said.
Patanjali Ayurved, whose impressive growth and popularity prompted global and domestic companies like HUL, L’Oreal, Colgate-Pamolive and Dabur to strengthen their Ayurvedic portfolios about a decade ago, has faced a variety of challenges in recent times, including stiff competition from domestic and international companies, regulatory compliance issues and criticism over its product quality claims.
Patanjali is continuing its efforts to change the image of the organisation led by Haridwar’s Baba Ramdev and his close aides by hiring professionals to fill key positions within the company.
Patanjali Chief Executive Officer Sanjeev Asthana denied allegations that the company’s market share and brand image had weakened over the past two years due to quality concerns and increasing competition. Patanjali The company holds two-thirds of the herbal toothpaste market and is the fourth-largest biscuit maker in India with sales of Rs 1,600 crore last year, and also maintains a leading position in herbal skin and home care. “We have 10 brands that are at a leadership level in the business,” Asthana added.
According to Asthana, Patanjali’s consumer packaged goods business has been growing at an overall rate of 15-20 percent and revenues have doubled in the last three-and-a-half years to Rs 31,000 crore. “Be it market share or distribution, our growth rates have been phenomenal,” he stressed.
Ramdev also claimed that people were spreading misinformation about the brand. He said he believed Patanjali’s research and development facility was better than that of Hindustan Unilever Ltd, India’s largest consumer goods maker, and the government’s Ayurvedic facility, but that criticism was coming in.
“People try to tarnish Patanjali’s reputation. Ayurveda “And natural products,” Ramdev says, “but we are focused on our objectives of enhancing investor value, distribution and sales, research, innovation and e-commerce. Premiumisation will also be our core focus area now.”
For FY 2023-24, Patanjali’s total operating revenue will be Rs 31,721.35 crore, comprised of food and Consumer Goods Food and FMCG business contributed Rs 9,643.32 crore. Food and FMCG segment revenue as a percentage of total business revenue increased from 19.49% in FY23 to 30.06% in FY24.
“Despite all the difficulties and hardships, we have reached this far. It is not because of anyone’s favour that we have reached this far, it is because of the Indian consumer,” Ramdev said.
Patanjali Ayurved, whose impressive growth and popularity prompted global and domestic companies like HUL, L’Oreal, Colgate-Pamolive and Dabur to strengthen their Ayurvedic portfolios about a decade ago, has faced a variety of challenges in recent times, including stiff competition from domestic and international companies, regulatory compliance issues and criticism over its product quality claims.
Patanjali is continuing its efforts to change the image of the organisation led by Haridwar’s Baba Ramdev and his close aides by hiring professionals to fill key positions within the company.
Patanjali Chief Executive Officer Sanjeev Asthana denied allegations that the company’s market share and brand image had weakened over the past two years due to quality concerns and increasing competition. Patanjali The company holds two-thirds of the herbal toothpaste market and is the fourth-largest biscuit maker in India with sales of Rs 1,600 crore last year, and also maintains a leading position in herbal skin and home care. “We have 10 brands that are at a leadership level in the business,” Asthana added.
According to Asthana, Patanjali’s consumer packaged goods business has been growing at an overall rate of 15-20 percent and revenues have doubled in the last three-and-a-half years to Rs 31,000 crore. “Be it market share or distribution, our growth rates have been phenomenal,” he stressed.
