Care/The company, which offers personalized vitamin subscriptions, announced that it will cancel all subscriptions and stop accepting new orders as of Monday, June 17.
This news isn’t exactly sudden, as Care Of previously revealed to the New York State Department of Labor. Filing The company had said it planned to lay off all 143 employees by July 3 due to a “lack of funds.” Now, the company has made a more specific and clear announcement about the closure, Yesterday’s Instagram post He thanked customers and said, “Unfortunately, we no longer have the funds to operate the business as we did before.”
The post does not completely close the door on a revival, claiming that “we are actively exploring options for the brand, but nothing definitive is known at this time. We hope to be in a position to share more information soon.”
Founded in 2016 by Craig Elbert and Akash Shah, Care/of recommends personalized vitamin and supplement combinations based on a quiz that asks customers about their lifestyle and values. The company’s investors include Juxtapose, Goodwater Capital, Tusk Venture Partners, Bullish, and RRE Ventures, who provided the company with a total of $46 million in funding.
Pharmaceutical giant Bayer Acquired 70% of shares Transactions made at Care/of in 2020 worth $225 millionEarlier this month, Bayer’s director of strategic communications, Christine Miller, He told NutraIngredients “By ceasing further investment in Care/of, Bayer will be able to invest more effectively in future innovations that help people take personalised control of their health.”
