Food delivery apps have become an unavoidable part of many of our daily lives. To move users towards a healthier lifestyle, Zomato has introduced new features. From now on, when you order food on the platform, you will be presented with healthier alternatives for the same dish. Announcing this update on X (formerly Twitter), Zomato CEO Deepinder Goyal shared a note. He said, “We have just launched a new feature in Zomato that will gently help customers make healthier choices (just in case you order something unknowingly and regret it later). First, we started proposing it as an alternative to roti.” naan. “
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“With an attachment rate of 7% for these suggestions, we have received overwhelmingly positive feedback for this feature. We plan to extend this to other cuisines and categories soon, including: , if you want a dessert, you can add low calorie desserts to your cart and you may see low calorie desserts as an option,” added Deepinder Goyal. Deepinder Goyal concluded his note by asking users, “What do you think about this feature?”
We have launched a new feature on zomato. This is a gentle way to help customers make healthier choices (just in case you unknowingly order something you might later regret). First, we started proposing roti as an alternative to naan.
You can see that 7% is attached… pic.twitter.com/WRaKwWSuh6
— Deepinder Goyal (@deepigoyal) May 17, 2024
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X’s post has been viewed more than 210,000 times. Users had many questions and comments regarding this new feature.
A user asked, “Could you mark reduced oil and gluten-free products so it’s easier to choose?” To this comment, Deepinder Goyal replied, “Yes, I will!”
Yes, I will! — Deepinder Goyal (@deepigoyal) May 17, 2024
Another asked, “Can I opt out of this during my cheat day?” “Based on your feedback, we plan to make all of these nudges opt-in features,” Deepinder Goyal wrote.
Based on your feedback, we plan to make all of these nudges opt-in features. — Deepinder Goyal (@deepigoyal) May 17, 2024
One person suggested, “Start mentioning the calories and protein of your products. This will help users make healthier choices and will definitely reduce cart abandonment.”
Now, here’s the problem
Start mentioning the calories and protein of your products
This helps users make healthier choices
and again
Cart abandonment will probably decrease — Sneha 🌱 (@itspsneha) May 17, 2024
“Is it possible to add a calorie count to each menu option? It is currently only available in very limited restaurants,” read the comment.
Can I add a calorie count to each menu option? Currently only available in a very limited number of restaurants. — Gajendra Jangid (@gajen_jangid) May 17, 2024
User X requested, “I want a filter based on the type of oil used and an option to choose less oil.”
You want a filter based on the type of oil you use and the option to choose less oil. — Sandeep Hegde (@SandeepHegde) May 17, 2024
Some simply repeated, “This was necessary.”
yes. This was necessary. — Shalabh T (@shalabh_tanwar) May 17, 2024
A user asked, “Wouldn’t it be possible to also have filters to customize these suggestions based on dietary preferences?”
That’s a great feature! Can we also have filters to customize these suggestions based on our dietary preferences? — Karan Bhakuni (@karanbhakuni) May 17, 2024
What do you think about this new feature? Let us know in the comments.
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