font size
Lululemon has announced that it will launch its new fitness platform, Lululemon Studio, on October 5th.
lululemon/business wire
lululemon athletica
We are expanding our fitness products with the launch of .
lululemon
Studio is a new platform that gives members access to thousands of online and in-person fitness classes.
Lululemon Studio is the cornerstone of fitness apparel’s new membership program, both launching October 5th. This is also the next chapter for Mirror, Lululemon’s interactive fitness startup.
For $39/month, users get access to over 10,000 on-demand and live-streamed classes on Mirror, as well as online and discounted in-person classes from Lululemon’s studio partners. Partners include popular chains like Pure Barre, YogaSix, Rumble and Y7 Studio.
“Lululemon Studio unlocks the diversity our community needs right now.” Nicky Neuberger, Chief Brand Officer of Lululemon (Ticker: LULU). “You no longer have to choose between going to your favorite studio or streaming classes from home. You can do both.”
Studio memberships also unlock 10% off Lululemon purchases and unlimited access to classes held at retail stores.
Lululemon shares were up 2.5% in recent trading to $306.53.
increased by 1.1%. The stock has fallen 22% this year.
The move to hybrid workouts is significant for Miller, which was purchased by Lululemon for $500 million in 2020.However, market dynamism Since then it has failed When people return to gyms and other in-person training.pandemic darling
Peloton Interactive
For example, (PTON) shares have fallen 77% this year.
Mirrors are also unaffected by trends. In December 2021, Lululemon lowered his outlook for Mirror sales for the 2021 fiscal year from $250 million to $275 million, and from $125 million to $130 million. I pulled it down. That said, lululemon’s core business is good performance this yearand the company recently beat its earnings and earnings estimates for the second quarter.
As part of the launch, Lululemon is offering deep discounts on mirror hardware for a limited time, dropping the price to $795 and offering free shipping starting October 5th. Turn it into a screen that shows your workout class and gives you live feedback. Retail price is $1,495. Existing Mirror members will automatically become Lululemon Studio members.
Write to Sabrina Escobar at [email protected].
